The Event Pixel – Manage Acquisitions in Realtime
In Part 1 of our tracking upgrades and improvements project we released the Funnel Pixel to enable a better understanding of the customer journey for our clients. Following on the heels of that, we are now releasing the Event Pixel. These pixels will expand our client’s ability to track, measure, and optimize their media buys within Clicks to Convert.
Placed at the end of the conversion funnel the event pixel will enable realtime tracking of conversions, acquisition cost, and media effectiveness. In building campaigns with Clicks to Convert clients are now able to choose from; media types, site placement type, and intent trigger. Once launched leveraging the combination of interstitial tracking and Event/Funnel Pixels clients are able to view how a user moves through the conversion funnel. From the publisher, to click, to site navigation, and finally to conversion – it is all trackable with Clicks to Convert.