The Funnel Pixel – Understand the Customer Journey
Today Clicks to Convert is proud to announce the launch of the Funnel Pixel.
You may ask what is a funnel pixel? Or perhaps “Doesn’t Clicks to Convert already support pixels?” The answer to the latter question is a simple yes, the answer to the former is a bit more complicated. Currently, many of the other click exchanges support tracking through an interstitial page that has a beacon or pixel on it. This is how Clicks to Convert worked as well when we launched the product. However, after working with our clients specifically those in the insurance lead generation and click spaces, it became clear we needed deeper tracking integrations to support our clients more effectively. To that end, Event Pixels and Funnel Pixels were born.
Currently, when a user clicks on one of our as in the click exchange a user is routed through our interstitial page and tracked by C2C. Now our clients using their own tracking beacons can watch the user as they navigate through their site allowing a deeper understanding of the customer journey. That understanding can power optimization both of lead and call flows but also of media buys down to the individual placements level. Giving our clients yet another tool to improve their media spend.