Why Build a Click Exchange Now?

Why Build a Click Exchange Now?

click exchange
January 15, 2020

Why build a Click Exchange? Don’t they already exist?

After years of operating our own websites, optimizing forms and using third-party tools to monetize them we realized it was time to build our own technology out to support our site and with that Clicks to Convert was born.  Looking at the other tools in the marketplace and using our own technology for a year we decided the time was right for a new entrant into the click exchange market.  As a company we pride ourselves on innovation and Clicks to Convert is no different.  Where other tools have stayed stagnant for years or focused on growing a closed “us vs them” ecosystem, we are open, innovative, and looking to drive change.

Why should you choose Clicks To Convert over another click exchange?

  • Clicks to Convert for advertisers:
    • Best in class bidding options with modifiers for any demographic or data point you could want.
    • Access to wider placement options than a traditional click exchange.
    • Second Price Auction.
    • Fully customizable XML options
    • Open API’s for reporting.
  • Clicks To Convert for publishers:
    • Multiple implimentation types.
    • New ad units to drive incremental revenue.
    • Higher fill rates to drive increased RPM’s.
    • Fully customizable XML publishing options.
    • A wider selection of placement and traffic options.
    • Ability to tap into demand sources outside of Clicks to Convert.

Welcome to Clicks to Convert and the new era of the click exchange.